n anticipation of the imminent Tokyo Games, Team GB has become the first Olympic Team to create its own storefront for non-fungible tokens, or NFTs. Working in partnership with leading NFT commerce provider Tokns, Team GB will launch an NFT store to showcase these instantly iconic NFTs.
NFTs are scarce and unique collectibles for the
digital age. Each item is minted to the blockchain, a digital ledger, certifying the provenance and ownership history. With the pandemic restricting physical access to the Games in Tokyo, this virtual experience has been created to offer fans and followers of Team GB’s athletes a new way to connect with the team.The partnership will run from the beginning of the Summer Games to the end of the Olympic Winter Games in Beijing next year, and includes the celebrations of 125 years of British Olympians at the Olympic Games, which the team is marking throughout this year. Nightly NFT drops will feature auctions of unique ‘one of one’ items and collections of fixed price NFTs available for purchase with crypto currency or normal currency.
As part of the collection, Team GB gymnast Max Whitlock will launch an NFT celebrating his double gold medal winning achievements in Rio, ahead of his bid to win gold again in Tokyo.
Max Whitlock, said: “I am delighted to launch my first NFT and work with Team GB in this new and exciting space. Giving fans an opportunity to celebrate with athletes and the team and own these special moments.”
Tim Ellerton, Team GB Commercial Director, said: “We are delighted to partner with Tokns ahead of what is set to be a very different Games for our Olympians in Tokyo. Particularly following the announcement that there will be no fans or spectators present at the Games, we are delighted that we can provide moments digitally that will be available for fans and collectors.
"This is Team GB’s first venture into NFTs, and we are looking forward to making our mark in this fast-developing market.”
Tokns co-founders Matthew Baxter and Jamie Tedford commented: “With this launch, we’re one step closer to achieving our mission of democratizing and demystifying NFTs. Team GB shares this mission, and we are proud to have been selected as their Official NFT Storefront provider.
"Team GB have shown ingenuity and foresight to become the first ever Olympic team with its own NFT marketplace. We look forward to collaborating with them to launch this easy-access, secure and customisable shop for fans to purchase NFTs.”
The campaign is anchored by the work of Team GB Artist-in-Residence Ben Mosley. Each day of the Games, Ben will apply his unique expressionist style and trademark speed to create wall paintings that capture the most inspiring moments from the day prior.
Each evening, these creations will be bundled with various physical and experiential offerings, minted to the blockchain and auctioned off to the highest bidder. Fans are welcome to join in the experience at the Team GB Medal Moments Studio at 3 Carnaby Street. The result will be a one-of-a-kind mural that will be digitized, minted and auctioned.
Artist Ben Mosley points out: “I’m thrilled to extend my partnership with Team GB to this new creative canvas of NFTs. So much so that we’ve decided to tokenize my newest painting and auction it off through the Team GB NFT store.”
This new initiative with Team GB comes as NFTs are experiencing an astronomical surge in popularity and when values are reaching new highs. Team GB and TOKNS will also work on ensuring the Team GB NFT programme will be carbon net positive.
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